Product Placement

After researching via a questionnaire and a by analysing real media artefacts (music magazines) my results and knowledge will help me to create a successful music magazine. These are the key factors that I have learnt and will use in my magazine.
From the results of my questionnaire that involved 30 people, I have learnt that the most popular genre of music magazine is ‘Rock’ and the second most popular is ‘indie’. For my music magazine I want to do something different than a rock genre as most of the big music magazines are based around rock music, therefore I will have indie and the genre because it is similar to rock and I believe there is a gap in the market for one and the genre was more popular than ‘Hip-Hop’ and ‘Pop’. Just over half of the people I questioned were male but only by a small number therefore I will target my magazine at both men and women. I will do this using neutral/unisex colours like black white and red which will also resemble the genre. Over 75% of the people that answered my questionnaire were between the ages of 16-21 and 100% were students so with my results I will aim my magazine at this age making my magazine more informal to relate to this young adult age group and their likely interests however my layout will be neat and traditional so its accessible to the reader. I would sell my magazine monthly and in local shops/news agents and big name supermarkets as they were the popular places music magazines were bought. Because I’d sell my magazine monthly instead of weekly, the issues would be full on content. As the target audience do not posses a lot of my i will include promotions and competetions involving concerts to keep my audience interested. My front covers focal point will be a big image of the featured artist/band as that was the most popular answer of what would appeal to them on the cover. And the top 2 most popular things that were desired within the magazine were new artists or bands and new and popular songs. Because I know what is desired in a music magazine I will use one of these as a basis for my double page spread. I would sell my magazine as a hard copy rather than to be bought and red online as 80% of people said they would rather go out to a shop and buy a hard copy magazine to read when and where they wanted. The majority of people said they read magazines at home. Because of this I will make my magazine have a relaxed feel to it. I will do this by using the appropriate colours, font, language and layout.

Things I have learnt and therefore will include in my magazine:-
· My target audience will be male and female
· The ages group it will be aimed at will be 16-20 year olds
· The main colours I will use must be unisex and relate to my chosen genre (indie) therefore the colour scheme will consist of red, black and white.
· The focal point of my front cover will consist of a picture with minor text surrounding it as that is what is most desired and appealing.
· The house style should remain the same throughout the magazine so the readers are always reminded of what magazine they are reading.
· The language will include minor slang mainly when quoting someone or in headlines so it can relate to the age appropriate age group.
· I will use unisex colours for my magazine as it will be aimed at both sexes the mains colours I will use will be red black and white due to their connotations and how they match the indie genre.
· The layout on my double page spread will consist of a large image of the featured artist on one page and 3 traditional columns of text that will make up the article on the other as my results showed this would be popular.
· Most ‘Rock’ based magazines use similar fonts so to make my stand out I will use an unusual font.
· The title of my magazine needs to be different, catchy and recognisable.
· Teenagers do not always have a lot of money so the price of my magazine will be affordable and worth the money. I will price it at no more than £.2.50 (monthly)